GOING PRO WITH MATT WALKER

Campaign managed by: PRO BIKE GEAR

A short bit about the client:

Each of our products is born from relentless research, development and testing, utilising the latest material and design technologies. From professional athletes to casual riders, whether you are racing or cycling to the shop, PRO’s components help ensure you get the most from your bike.

Project brief:

PRO to be the Top3 Brand of Preference by 2025 in saddles and cockpits within mountain biking category. Gain brand credibility through partnership with Madison Saracen Team and Matt Walker. Activate the achievements of Matt Walker in 2020 – UCI World Cup DHI Overall Champion. Increase visits to our PRO website. Consumers through the conversion funnel of the exciting new PRO website. Sub brand awareness: Stealth Off Road Saddles & Tharsis 3Five Handlebar & Stem (Cockpit)

Output:

Teasers for Social Media Videos:

1 x 45 seconds coming soon
2 x 15 seconds  available now
3 x 10sec stings

Products Testimonial Videos: 

1 x Video testimonial of Tharsis3Five
1 x Video testimonial of Stealth Off Road
1 x Video testimonial of both 

20minute Video Documentary:

Interviewing Matt about his 2020 winning season (in depth), showing him training in South Afrcia and riding at various locations.

Photography: Selection of hero shots of Matt riding as well as product closeup shots.

Check them out here:

https://www.pro-bikegear.com/global/about-us
https://www.instagram.com/pro_bikegear/